▲ RM reflects on how art is transforming his life at “Talk With RM” during Art Basel in Basel 2025.
As the art world converges at Art Basel in Basel 2025, Samsung Electronics hosted a special two-part media session spotlighting the evolving role of art in daily life. Titled “Living With Art,” the event brought together Samsung Art TV global ambassador RM of 21st century pop icons BTS, Clément Delépine, Director of Art Basel Paris and featured artist Basim Magdy to explore how technology is transforming how people experience, collect and live with art.
Together with Sofia Monteiro, Curator at Samsung Art Store Europe, the speakers shared how digital platforms like Samsung Art TV are helping to make art more accessible, more personal and more emotionally resonant in people’s everyday lives.
Part 1: RM on Finding Peace, Presence and Personal Taste Through Art
▲ “Talk With RM” at Art Basel in Basel
RM spoke candidly about how art has become a profound source of comfort, curiosity and connection in his life. Seated with Monteiro in a relaxed lounge space, he reflected on his early love of literature, his discovery of visual art and how innovative digital platforms like Samsung Art Store are modernizing access to art, particularly for those unsure where to begin.
“Art is already deeply embedded in our lives — in literature, architecture, film and, of course, music,” he shared. “But a lot of people still find art hard to understand. I think it’s already inside of us.”
That sense of instinctual connection came into focus during a tour stop in Chicago. With time to spare, RM visited the Art Institute of Chicago, and something shifted. “I wanted to see Monet and other artists I had only read about,” RM recalled. “When I saw those works up close, the details, the textures — I was really impressed.”
RM noted that the idea of art grounding people in beauty, even in quiet or overlooked moments, is what makes living with art so meaningful. It’s also what drew him to The Frame. “Friends come over and think it’s a new media art, not a TV.”
He emphasized that digital tools can make discovery more intuitive, even playful. “Art Store Streams on Samsung Art Store break down barriers and introduce me to artists I might never encounter otherwise.”
▲ (From left) Daniel Fanslau, RM and Sofia Monteiro
RM’s participation at Art Basel in Basel 2025 also marked the launch of his curated collection on Samsung Art Store, offering users a glimpse into his artistic sensibilities with selected works that span emerging global voices to timeless modernists.
He said that he asks simple questions — such as “Who made this? And why did they make it?” — that allow him to dive deeper into the artwork.
Part 2: Reimagining the Art Experience With Technology
▲ (From left) Clément Delépine, Basim Magdy and Sofia Monteiro
The second session shifted from personal reflection to industry insight, featuring a panel moderated by Sofia Monteiro with Basim Magdy, a multi-disciplinary artist, and Clément Delépine, Director of Art Basel Paris. Together, they unpacked how digital tools are reshaping the way in which people discover, engage with and collect art.
Delépine reflected on a cultural shift — noting that while physical artwork still holds tremendous value, there has been a transformational shift in how people experience them. “People may still aspire to see or own a piece of art, but their discovery now incorporates new avenues — digital galleries, curated feeds and even algorithmic discovery,” he said. “It’s no longer just about owning an object — it’s about the experience that leads you there.”
This shift from ownership to experience is especially meaningful during a time when access to physical galleries remains limited for many. Magdy emphasized the power of being able to share art with audiences around the world. “You’re connecting with people you may never meet, and that’s both beautiful and a little surreal,” he said. “It’s not a replacement for seeing art in person, but it invites emotional connection in a new way.”
The panelists also agreed that platforms like Samsung Art Store can help people discover their artistic preferences through visual immersion. “The Frame reminds me of how we used to collect and curate images online,” Delépine shared. “You’d collect images, and over time, patterns would emerge. That process helped shape your taste, and The Frame enables something similar but in your own space.”
The conversation also acknowledged the importance of preserving the emotional depth of art, even as it becomes more digitized. “It’s like listening to your favorite band at home versus being at the concert,” said Magdy. “Digital can’t replicate everything, but it can open the door. And that matters.”
Looking ahead, Delépine pointed to AI as a tool that will likely shape the future of art, but one that shouldn’t overshadow human touch. “Using AI won’t make you an artist, just how editing tools don’t make you a director,” he said. “Vision still matters more than the tools.”
The panelists reinforced a shared vision — that technology expands, rather than diminishes, the power of art. By making it easier to access, explore and connect with, platforms like Samsung Art Store are helping to democratize creativity for a new generation of collectors and viewers alike.
A Seamless Union: Art, Technology and Accessibility
The event coincided with the launch of the Art Basel in Basel (ABB) Collection, the largest Art Basel curation yet on Samsung Art Store — featuring 38 curated works that span continents, mediums and generations. For the first time, the collection includes contributions from an Africa-based gallery and a broader variety of emerging voices.
At Samsung ArtCube, visitors were invited to explore these works up close through Samsung Art TVs including The Frame, The Frame Pro, Neo QLED 8K and MICRO LED — demonstrating how display innovation can enhance the emotional impact of fine art in the home.
“At Samsung, we see technology as a bridge, not a barrier, to emotional and cultural connection,” said Amelia-Eve Warden, Senior Communications Manager at Samsung Europe. “Whether it’s discovering a new artist or reinterpreting a classic, we’re proud to help more people make art part of their everyday rhythm.”
Living With Art On Your Terms
▲ RM poses for a photo at the “Talk With RM” session.
From RM’s candid reflections to the expert insights of art world leaders, the “Living With Art” sessions reinforced a shared belief — that art is no longer something to visit, but something to live with. Whether through a museum visit, a personal collection or a digital frame in the living room, art today is closer, more personal and more resonant than ever before.
As Samsung continues its partnership with Art Basel across all four global editions, the message is clear. Art doesn’t need to live on a pedestal. It can live with the viewer.
Source: POSCO Holdings Inc Press Release
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