G-Star 2025, Korea’s biggest gaming exhibition held November 13 through 21, kicked off at the Busan Exhibition and Convention Center (BEXCO). At the event, Samsung Electronics showcased its next-generation immersive displays, including Spatial Signage and the Odyssey 3D gaming monitor in collaboration with Netmarble, one of Korea’s largest game publishers and developers.
This collaboration builds on Samsung’s ongoing partnership with Netmarble. Earlier this year, the two companies joined forces at Gamescom 2025 in Cologne to present the first-ever 3D mode of MONGIL: STAR DIVE on Odyssey 3D monitors. Now at G-Star, the collaboration took the experience a step further, allowing fans to meet their favorite game characters in life-sized 3D through Spatial Signage.
Characters Come to Life in 3D: Spatial Signage Transforms the Exhibition Experience
At Netmarble’s booth, Samsung Spatial Signage captivated attendees with an immersive 3D experience that plunged them into the game world like never before. Beloved characters appeared to leap from the screen, showcasing dynamic movement and breathtaking visual game effects that bring the action to life.
“Since forming our 3D partnership with Samsung, we’ve worked together at Gamescom, the Tokyo Game Show, and the Brazil Game Show, closely monitoring user reactions,” said Lee Jung-ho, Game Publishing Director at Netmarble. “Using those insights, we’ve prepared a wide range of fresh and exciting content for G-Star 2025.”
Spatial Signage can create stunning three-dimensional effects, making the characters appear genuinely alive, without the need for special 3D glasses. This groundbreaking technology quickly became one of the most exciting and attention-grabbing highlights among attendees.
“I usually play games on a monitor, so seeing the characters on such a large screen felt completely different,” said visitor Lee Sun-jae. “Feeling that 3D depth without wearing glasses was amazing. It really felt like facing the game characters in real life.”
Another visitor, Kim Gui-hee, added, “I could clearly feel the three-dimensional depth as if the character was moving inside a box. It was fascinating — it really looked like the character was moving right in front of me.”
Samsung’s Spatial Signage delivers a striking 3D effect without the need for bulky hologram boxes or special 3D glasses. With a slim profile of just 52mm, the display combines lifelike depth and realism with easy installation and versatile content applications. This innovation offers new opportunities to enhance customer experiences across a range of spaces, including pop-up stores, retail environments and exhibitions.
“Spatial Signage is a next-generation exhibition platform that transcends traditional displays, seamlessly bridging the physical and virtual worlds,” said Lee Hwayul from the Visual Display Business at Samsung Electronics. “This innovative solution enhances the brand experience by creating more immersive environments, especially at high-engagement events like G-Star.”
“Traditional hologram devices are usually large, bulky, and old-fashioned in design,” Lee Jung-ho noted. “Samsung’s Spatial Signage, however, isn’t a hologram — it delivers true 3D visuals in an impressively slim form factor, which was truly remarkable.”
He continued, “At G-Star 2025, two of our latest titles Solo Leveling: KARMA and EVILBANE are available for play for the first time. By presenting them on Samsung’s Spatial Signage, we’re giving visitors a chance to experience the games in a fresh and dynamic way.”
Visitor Jang Jae-hyuk, who attended with his children, said, “I could really feel how much technology has advanced. My kids were thrilled to see Sung Jinwoo from Solo Leveling in such a large, lifelike way — and taking photos with him was a great bonus. I hope Spatial Signage will be installed in various museums and education centers across the country so more people can enjoy it.”
Odyssey Gaming Zone: Immersive Play on 3D Monitors
At Netmarble’s gaming zone, visitors were offered the chance to fully immerse themselves in the publisher’s new title, MONGIL: STAR DIVE, on Samsung’s Odyssey 3D gaming monitor (G90XF). The glasses-free 3D display uses advanced eye-tracking technology, offering a vivid gameplay experience that feels like stepping directly into the game world.
The Odyssey 3D gaming monitor is equipped with a focal distance feature that controls 3D depth by adjusting the distance between the camera and the focus point. It also provides customizable 3D settings that optimize depth for each game by detecting the parallax between left and right images. With these features, users can truly enjoy a captivating 3D gaming environment.
Building on these advancements, Samsung and Netmarble are working together to expand an ecosystem for immersive content by enhancing the overall quality of 3D game experiences. Combining Samsung’s leading display technology with Netmarble’s expertise in high-end graphics development, the 3D depth of character movements, battle scenes, and dynamic backgrounds comes to life with remarkable clarity.
“Netmarble is pursuing a range of technological partnerships with Samsung to create the best possible environment for 3D gameplay,” said Lee Jung-ho. “The Odyssey 3D monitor has opened exciting new possibilities for immersion without 3D glasses, capturing the thrill of gaming in a whole new way. By finely tuning the 3D effects to match each scene in MONGIL: STAR DIVE, players can feel the tension of every battle and the emotion behind every character — and we’ve seen an enthusiastic response from visitors today.”
From Watching to Experiencing: A Truly Immersive Display
Samsung is revolutionizing how content comes to life across spaces, expanding beyond traditional flat screens to immersive three-dimensional spatial displays with cutting-edge products such as Spatial Signage and 3D gaming monitors. The recent collaboration with Netmarble at G-Star has been widely praised for moving past mere product sponsorship, merging storytelling and technology to engage visitors in new ways.
“Spatial Signage will soon expand its reach across a wide range of areas, including exhibitions, art, education, in addition to gaming,” said Nam Yujin, Visual Display Business at Samsung Electronics. “This technology marks a pivotal shift from passive viewing to an active, engaging visual experience where immersion and interaction thrive.”
With innovations like Spatial Signage and Odyssey 3D gaming monitors, Samsung continues to set new standards for immersion and engagement across the industry.
Source: Samsung Newsroom, Link
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