The Samsung Galaxy S25 Series Launched Globally

Galaxy S25 simplifies and enhances everyday life through intuitive, multimodal mobile AI experiences powered by optimized hardware and software advancements

Samsung Electronics today announced the global availability of the new Galaxy S25 series. Together with One UI 7, Gemini is officially available at launch in 46 languages,¹ making it easier than ever to perform seamless interactions across Samsung and Google apps.

▲ New York 500 Broadway, Galaxy Experience Space

“The Galaxy S25 series is a fundamental shift in how we interact with our phones,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are thrilled to see how our users will enjoy this true AI companion that offers seamless and intuitive solutions in their daily lives.”

▲ Dubai The Bay Festival City Mall, Galaxy Experience Space

On the Galaxy S25 series, AI agents with multimodal capabilities are integrated within the One UI 7² platform to perform complex tasks seamlessly across apps and enable natural user interactions through speech, text, videos and images. Now Brief³ provides tailored suggestions to guide through the day and Now Bar⁴ offers a new hub for ongoing activities. From enhanced productivity with Writing Assist to limitless creativity unleashed by Drawing Assist,⁵ the expanded capabilities of Galaxy AI⁶ continue to empower users in every aspect of their daily lives.

Interactions with the Galaxy S25 series are also more intuitive. With just a single command, Gemini⁷ can effortlessly find a user’s favorite sports team’s schedule and add it to Samsung Calendar. Additionally, Google’s enhanced Circle to Search⁸ now gives users more helpful information with AI Overviews and one-tap actions.

▲ Vietnam Ho Chi Minh City, Galaxy AI Sai Gon Terminal

The Galaxy S25 series further refines and enhances the core capabilities that define the Galaxy experience. Powering the Galaxy S25 series globally, the Snapdragon^® 8 Elite Mobile Platform for Galaxy fuels on-device processing for more responsive AI experiences. With unique customizations for Galaxy, including ProScaler⁹ and Samsung’s mobile Digital Natural Image engine (mDNIe), the Galaxy S25 series boasts enhanced AI image processing and display power efficiency. The newly introduced 50MP ultrawide camera sensor for the Galaxy S25 Ultra delivers epic shots from every range in exceptional clarity, while professional grade controls like Virtual Aperture and Samsung Log turn any photo or video into the ultimate visual experience.

▲ Indonesia Jakarta Kota Kasablanka, Galaxy Experience Space

The Galaxy S25 series is the industry’s first smartphone lineup to support Content Credentials, based on the open technical standard from the Coalition for Content Provenance and Authenticity (C2PA). Samsung has also joined the C2PA as a member, alongside industry leaders including Adobe, Microsoft, OpenAI, Google, Publicis Groupe and more, all collaborating to establish Content Credentials as the universal standard for digital content provenance. In line with its commitment to responsible mobile AI innovation, Samsung adopted this standard to enhance transparency for content created and edited with generative AI.

Starting February 7, the Galaxy S25 series will be widely available through carriers and retailers and on Samsung.com. Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ come in Navy, Silver Shadow, Icyblue and Mint. More unique color options are also available exclusively at Samsung.com,¹⁰ including Titanium Pinkgold, Titanium Jetblack and Titanium Jadegreen for Galaxy S25 Ultra as well as Blueblack, Coralred and Pinkgold for Galaxy S25+ and Galaxy S25.

All Galaxy S25 devices will come with six months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with Samsung’s most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as a personal AI research assistant.

For more information about Galaxy S25 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

▲ Mexico City Santa Fe Mall, Galaxy Experience Space

▲ Brazil Sao Paulo, Galaxy S25 launch event

▲ Germany Berlin, Galaxy Experience Space

¹ Supported languages include Arabic, Bengali, Bulgarian, Chinese (Simplified / Traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malayalam, Marathi, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu and Vietnamese.
² The official One UI 7 release will commence with the latest Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.
³ Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, or apps. Some features may require a network connection.
⁴ Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.
⁵ Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
⁶ Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region / country, OS / One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.
⁷ Gemini Extensions feature availability varies based on content. Internet connection, Android device, and set up required. Language availability varies. Results for illustrative purposes and may vary. Check responses for accuracy.
⁸ Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, or device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.
⁹ ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.
¹⁰ Availability of colors may vary by market and network provider.